Nonprofit Fundraising Series – Session 2: Future-proof Your Nonprofit with Sponsorship, Cause Marketing & Audience-Centric Fundraising
Joe Waters, Founder, Selfish Giving
This is the second in a series of six free, stand-alone trainings featuring national and regional experts on nonprofit fundraising. Participants may attend any or all of the virtual sessions, held each Thursday, January 15 through February 19, from 1:00 to 2:30 PM. Featured topics include the federal funding landscape, opportunities for earned revenue, cause marketing, legacy giving, corporate sponsorships, and more. Presented and sponsored by the Northland Foundation to support nonprofit capacity building in our region..
WHEN: January 22, 2026 | 1:00 – 2:30 PM
WHERE: Virtual via Zoom
WHO: Anyone involved in fundraising/development for nonprofit 501(c)3 organizations located within the 7-county/5-Tribal nation region served by the Northland Foundation
EVENT DESCRIPTION: In this fast-paced session, Joe Waters shows you how to win more partners and raise more money by rethinking three essential areas with practical tactics:
- Lead with business value so companies see you as a revenue driver—not another donation request.
- Build fast, friction-less campaigns that tap into where the real money lives with companies.
- Grow a loyal, fired-up audience that makes fundraising with businesses—as well as foundations and individuals—easier, more effective, and far more lucrative.
SPEAKER BIO: Joe Waters has been working at the intersection of business, philanthropy, and marketing for thirty years. He writes one of the web’s leading fundraising blogs, Selfish Giving, and is the author of a popular bi-monthly newsletter for nonprofits on building win-win corporate partnerships. Joe is the author of two books on corporate partnerships: Fundraising with Businesses: 40 New (and Improved!) Strategies for Nonprofits and Cause Marketing for Dummies. He is an instructor in the New Strategies Program at Georgetown University, which helps nonprofits develop revenue-generation strategies and has written for Huffington Post, Forbes, Mediapost, Fast Company, CMO.com, Nonprofit Quarterly, Chronicle of Philanthropy, Healthcare Philanthropy Journal and others.
REGISTER: Free of charge. https://us06web.zoom.us/webinar/register/WN_xbTyAzAJSvWhPAT08R96rg