Nonprofit Fundraising Series – Session 3: Earned Revenue 101
Tanya Smith-Evans, Consulting Director, New Strategies Program
This is the third in a series of six free, stand-alone trainings featuring national and regional experts on nonprofit fundraising. Participants may attend any or all of the virtual sessions, held each Thursday, January 15 through February 19, from 1:00 to 2:30 PM. Featured topics include the federal funding landscape, opportunities for earned revenue, cause marketing, legacy giving, corporate sponsorships, and more. Presented and sponsored by the Northland Foundation to support nonprofit capacity building in our region.
WHEN: January 29, 2026 | 1:00 – 2:30 PM
WHERE: Virtual via Zoom
WHO: Anyone involved in fundraising/development for nonprofit 501(c)3 organizations located within the 7-county/5-Tribal nation region served by the Northland Foundation
EVENT DESCRIPTION: This session will combine instruction, dialogue, and hands-on application to help participants explore the potential of earned revenue within their organizations. After establishing a shared understanding of core concepts, participants will walk through a step-by-step process to clarify their organizational goals and assess whether launching or expanding earned revenue aligns with their mission, capacity, and the market. The session will also include time for a guided practice activity, allowing participants to apply key concepts directly to their own organizations. Come away with:
- A stronger grasp of earned revenue and how to identify and assess viable opportunities.
- Clarity on the potential risks, benefits, and considerations associated with earned revenue.
- An initial framework to continue evaluating and advancing earned revenue within your organization.
SPEAKER BIO: Tanya Smith-Evans is the Consulting Director of the New Strategies Program at Georgetown University. Tanya has been with the program since 2014 when she started teaching, facilitating, and sharing her 20+ year career experience as a social impact strategist and expert in social enterprise and earned-revenue generation with program attendees. She spent 17 years with Community Wealth Partners working with nonprofit clients and boards to build capacity and drive strategic decision making in industries such as employment, education, housing, human services, and community development. She collaborated with nationwide funding entities to implement executive-level leadership initiatives across groups of grantees and guided numerous nonprofit organizations through sustainable income strategy planning and implementation. Tanya also served as an executive coach to an array of nonprofit and philanthropic leaders, focusing on both personal and organizational leadership challenges.
REGISTER: Free of charge. https://us06web.zoom.us/webinar/register/WN_y7nybPxeQCS3Gal24jYzAA