The Northland Foundation is pleased to announce the recent hire of Jennifer Eaton. As of December 4, 2024, she stepped into the newly created role of Program Coordinator for the Northland Small Business Development Center (Northland SBDC).

professional portrait of jenny eaton who has long red hair and is wearing a black blazer

In this position, Eaton will help manage the day-to-day operations of the Northland SBDC as well as drive special initiatives forward. She works with the Regional Director, engages with five Northland SBDC employee consultants and administrative staff, and manages a team of 10 independent contractor consultants.

Eaton has experience in finance, administration, small business start-up and operations, and nonprofit management. Her career also includes six years with the Army Reserves. She launched and ran a rural small business for seven years and most recently was the Associate Director of a Duluth-area nonprofit. She is currently completing a degree in organizational leadership from The College of St. Scholastica.

“Jenny brings personal understanding of the processes of small business startup and growth, passion for organizational leadership and staff development, and the desire to see small businesses succeed,” stated Vicki Hagberg, the Northland SBDC Regional Coordinator.

“We are excited to have someone with her background and skill set, so perfectly aligned with our work at the SBDC,” added Hagberg.

The Northland SBDC is hosted by the Northland Foundation and provides one-on-one technical assistance to entrepreneurs within the same geographic footprint as the foundation. Learn more or sign up for no-charge consultation services at northlandsbdc.org.


From traditional, ancestral & contemporary lands of Ojibwe, Dakota, Northern Cheyenne & other Native people. See a more detailed acknowledgement of this land and its history.

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